en-US edge computer user

Shopping in Microsoft Edge Enabled

Verified with Microsoft Edge 152.0.4191.53 — updated on July 10, 2026

Microsoft Edge 152.0.4191.53

Supported on: Microsoft Edge version 87, Windows 7 or later

Path in the GPO console

Computer Configuration\Administrative Templates\Microsoft Edge

Description

This policy lets users compare the prices of a product they're looking at, get coupons or rebates from the website they're on, autoapply coupons, and help checkout faster using autofill data. If you enable or don't configure this policy, shopping features such as price comparison, coupons, rebates, and express checkout are automatically applied for retail domains. Coupons for the current retailer and prices from other retailers are fetched from a server. If you disable this policy, shopping features such as price comparison, coupons, rebates, and express checkout aren't automatically found for retail domains. Starting from version 90.0.818.56, the behavior of the messaging letting users know that there's a coupon, rebate, price comparison, or price history available on shopping domains is also done through a horizontal banner below the address bar. Previously, this messaging was done on the address bar.

Registry

HKLM Software\Policies\Microsoft\Edge
HKCU Software\Policies\Microsoft\Edge

Value name: EdgeShoppingAssistantEnabled

Enabled: EdgeShoppingAssistantEnabled = 1

Disabled: EdgeShoppingAssistantEnabled = 0

Export Builder

BETA

Configure the state, scope and options, then generate .reg, PowerShell, Intune and SCCM outputs — or add the setting to a multi-setting collection.

These exports write the registry — this is not a managed GPO.

Scope

.reg file

Windows Registry Editor Version 5.00

; Exported from gporais.com
; Policy: Shopping in Microsoft Edge Enabled
; State: Enabled
; Scope: Computer (HKLM)
; Supported on: Microsoft Edge version 87, Windows 7 or later

[HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge]
"EdgeShoppingAssistantEnabled"=dword:00000001
More formats (PowerShell, Intune, SCCM)

PowerShell

# Exported from gporais.com
# Policy: Shopping in Microsoft Edge Enabled
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 87, Windows 7 or later

$path = 'HKLM:\Software\Policies\Microsoft\Edge'
New-Item -Path $path -Force | Out-Null
Set-ItemProperty -Path $path -Name 'EdgeShoppingAssistantEnabled' -Value 1 -Type DWord

Building a multi-setting collection? Add this setting and generate combined .reg / PowerShell / GPO scripts.

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Embed this policy on your site

What to embed
Theme

Adds one script line: the theme follows your site’s appearance and the height fits the content. If your site blocks scripts, the embed follows the visitor’s system theme.

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