en-US edge computer user

Ads setting for sites with intrusive ads

Verified with Microsoft Edge 152.0.4191.53 — updated on July 10, 2026

Microsoft Edge 152.0.4191.53

Supported on: Microsoft Edge version 78, Windows 7 or later

Path in the GPO console

Computer Configuration\Administrative Templates\Microsoft Edge

Description

Controls whether ads are blocked on sites with intrusive ads. Policy options mapping: * AllowAds (1) = Allow ads on all sites * BlockAds (2) = Block ads on sites with intrusive ads. (Default value) Use the preceding information when configuring this policy.

Registry

HKLM Software\Policies\Microsoft\Edge
HKCU Software\Policies\Microsoft\Edge

More options available

Options

Ads setting for sites with intrusive ads
AdsSettingForIntrusiveAdsSites enum
  • Allow ads on all sites -> 1
  • Block ads on sites with intrusive ads. (Default value) -> 2

Export Builder

BETA

Configure the state, scope and options, then generate .reg, PowerShell, Intune and SCCM outputs — or add the setting to a multi-setting collection.

These exports write the registry — this is not a managed GPO.

Scope

.reg file

Windows Registry Editor Version 5.00

; Exported from gporais.com
; Policy: Ads setting for sites with intrusive ads
; State: Enabled
; Scope: Computer (HKLM)
; Supported on: Microsoft Edge version 78, Windows 7 or later

[HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge]
"AdsSettingForIntrusiveAdsSites"=dword:00000001
More formats (PowerShell, Intune, SCCM)

PowerShell

# Exported from gporais.com
# Policy: Ads setting for sites with intrusive ads
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 78, Windows 7 or later

$path = 'HKLM:\Software\Policies\Microsoft\Edge'
New-Item -Path $path -Force | Out-Null
Set-ItemProperty -Path $path -Name 'AdsSettingForIntrusiveAdsSites' -Value 1 -Type DWord

Building a multi-setting collection? Add this setting and generate combined .reg / PowerShell / GPO scripts.

Open the Builder

Embed this policy on your site

What to embed
Theme

Adds one script line: the theme follows your site’s appearance and the height fits the content. If your site blocks scripts, the embed follows the visitor’s system theme.

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