Configure if the ads transparency feature is enabled
Verified with Microsoft Edge 152.0.4191.53 — updated on July 10, 2026
Supported on: Microsoft Edge version 100, Windows 7 or later
Path in the GPO console
Computer Configuration\Administrative Templates\Microsoft Edge User Configuration\Administrative Templates\Microsoft Edge Description
Lets you decide whether the ads transparency feature is enabled. This behavior only applies to the "balanced" mode of tracking prevention, and doesn't impact "basic" or "strict" modes. Your users' tracking prevention level can be configured using the 'TrackingPrevention' (Block tracking of users' web-browsing activity) policy. AdsTransparencyEnabled will only have an effect if 'TrackingPrevention' is set to TrackingPreventionBalanced or isn't configured. If you enable or don't configure this policy, transparency metadata provided by ads are available to the user when the feature is active. When the feature is enabled, Tracking Prevention enables exceptions for the associated ad providers that have met Microsoft's privacy standards. If you disable this policy, Tracking Prevention won't adjust its behavior even when transparency metadata is provided by ads.
Registry
Software\Policies\Microsoft\Edge Software\Policies\Microsoft\Edge Value name: AdsTransparencyEnabled
Enabled: AdsTransparencyEnabled = 1
Disabled: AdsTransparencyEnabled = 0
Export Builder
BETAConfigure the state, scope and options, then generate .reg, PowerShell, Intune and SCCM outputs — or add the setting to a multi-setting collection.
These exports write the registry — this is not a managed GPO. ⓘ
Applying both scopes creates an ambiguous configuration (computer takes precedence over user). Only do this intentionally.
.reg file
Windows Registry Editor Version 5.00
; Exported from gporais.com
; Policy: Configure if the ads transparency feature is enabled
; State: Enabled
; Scope: Computer (HKLM)
; Supported on: Microsoft Edge version 100, Windows 7 or later
[HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge]
"AdsTransparencyEnabled"=dword:00000001More formats (PowerShell, Intune, SCCM)
PowerShell
# Exported from gporais.com
# Policy: Configure if the ads transparency feature is enabled
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 100, Windows 7 or later
$path = 'HKLM:\Software\Policies\Microsoft\Edge'
New-Item -Path $path -Force | Out-Null
Set-ItemProperty -Path $path -Name 'AdsTransparencyEnabled' -Value 1 -Type DWordIntune XML
No direct Policy CSP / OMA-URI mapping for this policy. Use the Intune Remediation tab, or ingest the ADMX in Intune.Intune Remediation
# === Detection script ===
# Exported from gporais.com
# Policy: Configure if the ads transparency feature is enabled
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 100, Windows 7 or later
function Test-RegistryValue {
param(
[Parameter(Mandatory = $true)][string]$Path,
[Parameter(Mandatory = $true)][string]$Name,
[object]$Expected,
[ValidateSet('String', 'DWord', 'MultiString')][string]$Kind = 'String',
[switch]$Absent
)
try {
$item = Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction Stop
} catch {
return $Absent.IsPresent
}
if ($Absent.IsPresent) { return $false }
$actual = $item.$Name
if ($Kind -eq 'DWord') { return ([int64]$actual) -eq ([int64]$Expected) }
if ($Kind -eq 'MultiString') {
$actualValues = @($actual)
$expectedValues = @($Expected)
if ($actualValues.Count -ne $expectedValues.Count) { return $false }
for ($i = 0; $i -lt $expectedValues.Count; $i++) {
if ([string]$actualValues[$i] -ne [string]$expectedValues[$i]) { return $false }
}
return $true
}
return [string]$actual -eq [string]$Expected
}
$checks = @(
(Test-RegistryValue -Path 'HKLM:\Software\Policies\Microsoft\Edge' -Name 'AdsTransparencyEnabled' -Expected 1 -Kind DWord)
)
if ($checks -notcontains $false) {
Write-Output 'Compliant'
exit 0
}
Write-Output 'Non-compliant'
exit 1
# === Remediation script ===
# Exported from gporais.com
# Policy: Configure if the ads transparency feature is enabled
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 100, Windows 7 or later
$path = 'HKLM:\Software\Policies\Microsoft\Edge'
New-Item -Path $path -Force | Out-Null
Set-ItemProperty -Path $path -Name 'AdsTransparencyEnabled' -Value 1 -Type DWordSCCM scripts
# Exported from gporais.com
# Policy: Configure if the ads transparency feature is enabled
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 100, Windows 7 or later
# SCCM Configuration Item guidance:
# Create a Configuration Item of type "Setting: Script".
# Discovery script: use the Detection script below.
# Remediation script: use the Remediation script below.
# Compliance rule: the Discovery script output equals 'Compliant'.
# === Detection script ===
# Exported from gporais.com
# Policy: Configure if the ads transparency feature is enabled
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 100, Windows 7 or later
function Test-RegistryValue {
param(
[Parameter(Mandatory = $true)][string]$Path,
[Parameter(Mandatory = $true)][string]$Name,
[object]$Expected,
[ValidateSet('String', 'DWord', 'MultiString')][string]$Kind = 'String',
[switch]$Absent
)
try {
$item = Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction Stop
} catch {
return $Absent.IsPresent
}
if ($Absent.IsPresent) { return $false }
$actual = $item.$Name
if ($Kind -eq 'DWord') { return ([int64]$actual) -eq ([int64]$Expected) }
if ($Kind -eq 'MultiString') {
$actualValues = @($actual)
$expectedValues = @($Expected)
if ($actualValues.Count -ne $expectedValues.Count) { return $false }
for ($i = 0; $i -lt $expectedValues.Count; $i++) {
if ([string]$actualValues[$i] -ne [string]$expectedValues[$i]) { return $false }
}
return $true
}
return [string]$actual -eq [string]$Expected
}
$checks = @(
(Test-RegistryValue -Path 'HKLM:\Software\Policies\Microsoft\Edge' -Name 'AdsTransparencyEnabled' -Expected 1 -Kind DWord)
)
if ($checks -notcontains $false) {
Write-Output 'Compliant'
exit 0
}
Write-Output 'Non-compliant'
exit 1
# === Remediation script ===
# Exported from gporais.com
# Policy: Configure if the ads transparency feature is enabled
# State: Enabled
# Scope: Computer (HKLM)
# Supported on: Microsoft Edge version 100, Windows 7 or later
$path = 'HKLM:\Software\Policies\Microsoft\Edge'
New-Item -Path $path -Force | Out-Null
Set-ItemProperty -Path $path -Name 'AdsTransparencyEnabled' -Value 1 -Type DWordBuilding a multi-setting collection? Add this setting and generate combined .reg / PowerShell / GPO scripts.