Configure if the ads transparency feature is enabled
Supported on: Microsoft Edge version 100, Windows 7 or later
Registry
Software\Policies\Microsoft\Edge Software\Policies\Microsoft\Edge Value name: AdsTransparencyEnabled
Enabled: AdsTransparencyEnabled = 1
Disabled: AdsTransparencyEnabled = 0
Description
Lets you decide whether the ads transparency feature is enabled. This behavior only applies to the "balanced" mode of tracking prevention, and doesn't impact "basic" or "strict" modes. Your users' tracking prevention level can be configured using the 'TrackingPrevention' (Block tracking of users' web-browsing activity) policy. AdsTransparencyEnabled will only have an effect if 'TrackingPrevention' is set to TrackingPreventionBalanced or isn't configured. If you enable or don't configure this policy, transparency metadata provided by ads are available to the user when the feature is active. When the feature is enabled, Tracking Prevention enables exceptions for the associated ad providers that have met Microsoft's privacy standards. If you disable this policy, Tracking Prevention won't adjust its behavior even when transparency metadata is provided by ads.